What is strategic storytelling?

Strategic storytelling is the missing link between your company positioning and your go-to-market messaging.

Positioning is what you do and where you fit in the market. It's meant to explain, clarify, align. It's mostly internal-facing. 

Story is why you matter, to the right people, right now. It's meant to educate, differentiate, inspire. It's the unique point of view you bring to the market. 

Messaging is the manifestation of your story and positioning. It looks different depending on where it lives, and who it's aimed at. Your story is consistent and overarching. 

Strategic storytelling is the articulation of your positioning and the blueprint for your messaging. It's the narrative thread that holds it all together – and pulls people in.