Tell a story that
wins the enterprise
Storyline is a brand and product marketing consultancy that turns complex solutions into a singular narrative your customers and team can buy into.
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Is your B2B tech company struggling to move upmarket?
Most SaaS companies hit a wall when it comes time to target bigger brands and more senior buyers. Building a secure and stable platform is table stakes. What you need is a storyline that scales.
Is your product ready for the enterprise, but not your go-to-market?
You’ve built a “best of breed” platform that spans multiple use cases and serves multiple stakeholders. But bigger companies are struggling to understand what it is and your GTM team is struggling to communicate why it matters.
Are your deals stalling because buyers can't build an internal business case?
Marketing generates interest, but champions can't explain why they need it to the C-suite. Your product requires 45 minutes of explanation and won't survive the telephone game of enterprise procurement.
Are you rewriting your website every 6 months because nobody can agree on positioning and messaging?
You're moving from marketing-led to sales-assisted, point solution to platform, but don't have the right story or strategy to do it. Product builds the vision, sales sells the features, marketing talks the dream — and customers walk away confused.
“Dan is a wizard. He is a pleasure to work with and is able to magically translate complex concepts into a compelling narrative that wins the hearts and minds of customers.”
Ruth Zive
Chief Marketing Officer
Ada and LivePerson
You don’t need better positioning. You need a more resilient story.
Selling an enterprise platform takes more than a positioning workshop, rebrand, or “AI-powered” product launch.
It means aligning your leadership around a clear and compelling storyline and operationalizing it across your business. A storyline that communicates what you do, how it’s different, and why it matters to the right people, right now.
A storyline as big and bold as your vision.
“In a matter of weeks, Dan helped us clarify our positioning, elevate our messaging, and translate it to our sales deck, all while carefully ensuring buy-in from key stakeholders. I’d recommend his unique approach to any company that sells into the enterprise.”
Charles Assaf
Chief Executive Officer
Novisto
There are 3 reasons you can't break into the enterprise…
Reason 1
You're skipping context to jump straight to differentiation
Companies focus energy on product differentiation rather than creating the clarity that must come first. You're trying to explain why you're better before buyers understand why you’re relevant. Buyers are asking "how is this different from X?" when the real question is "Why was this built for me?"
Reason 2
Your narrative won't survive the buying committee
Sales requires a story that travels intact throughout the enterprise. Multi-threading fails as reps engage the wrong stakeholders. Marketing generates demand from the wrong buyers. Champions can't build internal business cases because they don't have language that translates your technical capabilities into outcomes.
Reason 3
You're using a PLG playbook in an enterprise motion
You're moving upmarket without upmarket narrative infrastructure. PLG taught you to lead with product, but enterprise buyers need strategic context before they care about features. Your pitch sounds like a product demo when it needs to sound like business transformation. Deals stall in committee because key stakeholders like finance, IT, and security aren’t bought in.
“Dan is a master of developing a clear brand narrative and then ensuring it’s implemented consistently across teams and your business.”
Warren Levitan
Cofounder and CEO
Smooch (acquired by Zendesk)
This is the Storyline Method
What does working together look like?
Sprint and marathon
Phase 1 typically takes 4 weeks, Phases 2-3 span 6 weeks, while Phase 4 varies depending on organizational gaps and priorities.
Advisory and editorial
We meet weekly for strategic working and advisory sessions and on an as-needed basis for enablement, editorial, and coaching purposes.
Deliverables and milestones
Every phase includes clear milestones, documented deliverables, and systematic handoffs so your team knows exactly what's happening and when.
Sync and async
Ongoing collaboration happens via Slack and Google Docs for quick questions and feedback cycles, with detailed video walkthroughs for asset reviews and enablement sessions.
Peer and partner
This isn't a one-time project. It's an ongoing partnership that ensures your storyline evolves as your platform scales and your market matures.
Meet your Storyline founder.
Hey, I’m Dan Levy (rhymes with “TV”). With two decades of in-house and agency experience, I’m the only B2B tech consultant who is an award-winning journalist, content strategist, and product marketing leader with a proven track record of growing companies from early stage to exit and beyond using the power of storytelling.
“Dan is uniquely talented, combining marketing knowledge with a heavy journalism background, and puts those talents to use in a thoroughly modern way.”
Arjun Basu, SVP Product, Spafax
“Dan is a remarkable talent. In no time, he helped us nail down a story that captures what makes us different, and gives our whole team a centre of gravity to rally around. He’s super sharp, fast, and genuinely fun to work with. Dan’s the person you want in your corner.”
Josh Stanbury, Founder and CEO, SJS
“Dan helped us craft a bolder story. One that draws on our long legacy as the leader in the voice over space, and with an opinionated point of view about how AI is transforming the landscape and the opportunity for voice.”
Jay O’Connor, CEO, Voices
FAQ
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Nope. I'm not a content agency, demand gen team, or freelance copywriter. Think of me as the consultant who builds your narrative foundation so your existing team can execute with confidence. I don't run day-to-day production or campaign management. I do provide ongoing editorial direction and feedback.
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Most companies I work with have done brand and positioning exercises before. The challenge isn't that positioning work hasn't happened, it's that it never translated into a narrative that gets operationalized across your team, resonates emotionally with customers (not just analysts), and survives the enterprise buying cycle. If you already have a good handle on your positioning, that’s great. We'll audit what you have, identify where the narrative breaks down, and build the storyline that attracts the right pipeline and moves enterprise deals forward.
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Yes, but not through magic — through systematic narrative clarity. When buyers understand your unique value and vision, when champions have language that travels intact through buying committees, and when every team member tells the same strategic story across the customer journey, deals move faster. We've seen sales cycles compress by 30-40% once the new narrative and assets are deployed, simply because buyers stop getting confused and start getting excited.
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Everyone from your CEO to your newest SDR will be able to articulate what you do and why enterprise buyers should care. This includes: comprehensive positioning documentation that captures how you're different and why it matters, core messaging framework that aligns product, marketing, sales, and CX, a sales deck with talk track that compresses deal cycles and survives buying committees, homepage messaging with production-ready copy, and team enablement, coaching and editorial direction so your storyline evolves with your business rather than getting diluted.
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Expect 3-5 hours per week during Phase 1 and 2 (positioning discovery and messaging development), then 1-2 hours per week during Phase 3 and 4 (asset creation, enablement, and advisory). The heaviest lift is in the discovery phase when we're interviewing stakeholders and customers. After that, it's mostly review cycles, feedback sessions, and advising/coaching calls.
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You'll feel immediate clarity within the first 30 days as we nail your positioning and everyone finally agrees on what you. You'll start getting actionable insights and feedback from customers and leadership within the first week or two. Measurable sales impact typically appears by month 3-4 when your new assets hit the market — shorter deal cycles, better qualified pipeline, and champions who can actually build internal business cases. Full transformation happens around month 6 when your entire organization is singing from the same songbook and your storyline is systematically integrated across every customer touchpoint.