Consulting services
My proven strategic storytelling methodology is both robust and efficient, designed to take you from strategy to story to go-to-market in under a month.
Chapter 1: Finding the story
Where our story begins. Based on a combination of competitive, market, and customer research, plus in-depth interviews with your executive, product, and go-to-market leadership, I will uncover and validate your company positioning, unique value propositions, competitive differentiators, and ideal customer profile – expertly and efficiently assembling the key elements of any successful strategic story.
Chapter 2: Crafting the story
Time to turn strategy into story. Using clear and concise copy, I will articulate the elements above and weave them into a unified narrative and compelling messaging that ensures everyone in your company is singing from the same songbook.
Chapter 3: Telling the story
You won’t have to go it alone. Once we’ve uncovered and crafted your strategic story, I will help you translate it to your most important go-to-market assets and channels, providing you with the strategic, editorial, and operational support you need for ongoing pipeline expansion and sales acceleration.
“I approached Dan two months before going to market with a vision for our brand's content strategy and a half-finished plan to get there. Dan's work and process delivered so much more than expected, bringing clarity to our story and priorities at both the high-level strategy and execution levels. I couldn't recommend him highly enough!"
Chrissy Durcak, Founder and CEO, Dispatch Coffee
Don’t let your go-to-market investments go to waste
Whether you’re just embarking on your GTM journey or looking to transform and optimize your existing revenue machine, it starts here.
Stop pouring money into a leaky funnel
Keep your marketing and sales efforts in lock step
Attract and retain your best-fit customers
Accelerate and close deals faster and more efficiently
Set up your demand gen, business development, content, comms, and revenue teams for ongoing success
Prompt your AI tools with strategic, research-driven inputs
Get your entire organization – from product and ops to recruitment and HR – on the same page about what you do, why it matters now, and how you’re different and better than your competitors
Story fuels your entire business.
What I don’t do…
Freelance copywriting and content
Social media ghostwriting
SEO
Sales trainings and kick-offs
Marketing plans and budgets
…BUT I have friends who are great at it.
And I can help you find the right experts, build and uplevel your team, and set everyone up for long-term success.