Strategic storytelling™
Turn your company strategy into a clear, compelling, and differentiated story.
From the newsroom to the boardroom
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With 15 years of in-house and agency experience, I’m the only messaging and positioning expert who is also an award-winning journalist, copywriter, and marketing leader with a track record of growing companies from early stage to acquisition using the power of storytelling.
Having built and led product marketing, content, and communications teams at fast-growing startups and enterprise tech companies alike, I’ve learned that:
Clear, compelling, and differentiated storytelling is a critical component of any successful go-to-market strategy.
…but it’s not sufficient. Translating your company’s story into impactful marketing and sales assets is incredibly hard and even the best messaging and positioning often fall flat when it comes to execution.
As both a consultant and advisor, I will ensure that your investments do not go to waste by personally crafting your strategic story and then providing ongoing support to you, your leadership, and your GTM team.
What I do
I help B2B tech companies and consultancies in pivotal moments of transformation uncover, craft, and bring to market their core messaging and positioning so they can rally around a strategic story that fuels exponential growth.
How I’m different
Unlike other messaging and positioning consultants, I don’t do expensive multi-day workshops that waste your leadership team’s valuable time and result in a watered-down, inward-looking “positioning by committee.” Instead, I draw on competitive intelligence, customer research, and executive interviews to uncover a story that reflects your company’s true unique value and purpose.
Kind words from smart people
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“You may not know that you need a strategic storyteller until you meet Dan. It was Dan who taught me the importance and value of consistency in voice across all of today’s mediums. From your website to newsletters to social content, Dan is a master of developing a clear brand voice and then ensuring it’s implemented consistently across teams and your business.”
-Warren Levitan, Cofounder and CEO, Smooch (acquired by Zendesk)
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“A rarity in today's performance-focused world, Dan is an exceptional writer who believes in the value of his craft. He is also an empathetic leader who champions and elevates his team members. I truly enjoyed partnering with Dan and would welcome the opportunity to work with him again.
— Michelle Mercier, VP Marketing, Unbounce
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“Dan built up our corporate blog, made it into an award winning digital publication and became an industry leader in the process. He is uniquely talented, combining marketing knowledge with a heavy journalism background, and puts those talents to use in a thoroughly modern way.”
— Arjun Basu, SVP Product, Spafax (a WPP agency)
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“Dan is a wizard. He is a pleasure to work with and is able to magically translate complex concepts into a compelling narrative that wins the hearts and minds of customers.”
-Ruth Zive, CMO, LivePerson
Let’s write the next chapter of your business together
Are you a story-driven founder, CEO, or marketing leader? Drop me a line and let me know how I can help turn your company vision, mission, and position into a strategic story.