Storyline™

Turn your company strategy into a clear, compelling, and differentiated story.

Don’t let your Go-to-Market investments go to waste

  • danjlevy-storytelling

  • So you’ve found your positioning. Now what?

    Having built and led product marketing, content, and communications teams at fast-growing startups and enterprise technology companies alike, I’ve learned that even the best positioning breaks down when it’s not distilled into a simple but powerful story everyone across your business can tell.

    As your consultant, advisor, and acting editor-in-chief, I will ensure that your marketing and sales investments translate into revenue by personally crafting your strategic story and then empowering your team to bring it to market.

Who I am

With 17 years of in-house and agency experience, I’m the only messaging and positioning expert who is also an award-winning journalist, copywriter, and marketing leader with a proven track record of growing companies from early stage to exit using the power of storytelling.

What I do

I help B2B technology companies at pivotal moments of growth and transformation uncover, craft, and bring to market a strategic story that fuels ongoing revenue and customer success.

How I’m different

Unlike other consultants, I don’t do expensive multi-day workshops that waste your leadership’s valuable time and result in an inward-looking “positioning by committee.” Instead, I take a journalistic approach that draws on competitive intelligence, customer research, and executive interviews to get to a story that communicates your product’s unique value and vision.

“Dan is a wizard. He is a pleasure to work with and is able to magically translate complex concepts into a compelling narrative that wins the hearts and minds of customers.”

Ruth Zive, CMO, LivePerson

“You may not know that you need a strategic storyteller until you meet Dan. Dan is a master of developing a clear brand narrative and then ensuring it’s implemented consistently across teams and your business.”

Warren Levitan, Cofounder and CEO, Smooch (acquired by Zendesk)

“Dan is uniquely talented, combining marketing knowledge with a heavy journalism background, and puts those talents to use in a thoroughly modern way.”

Arjun Basu, SVP Product, Spafax (a WPP agency)

Let’s write the next chapter of your business together

Are you a story-driven CEO or revenue leader? Book a call with me today and let’s find your storyline.