Storyline™

Distill your company strategy into a bold and differentiated story.

Find your angle, win your market

  • danjlevy-storytelling

  • A great product is not enough anymore.

    To stand out in a crowded market, you need a strategic story that captures your unique positioning and point of view.

    A story that communicates what you do, how you're different, and why it matters to the right people, right now.

    A story that’s as big as your vision and ambition.

    Let’s find your storyline and empower your team to make it stick.

Who I am

With two decades of in-house and agency experience, I’m the only messaging and positioning expert who is also an award-winning journalist, copywriter, and marketing leader with a proven track record of growing companies from early stage to exit using the power of storytelling.

What I do

I help B2B technology companies at pivotal moments of growth and transformation uncover, craft, and bring to market a strategic story that fuels ongoing revenue and customer success.

How I’m different

Unlike other consultants, I don’t do expensive multi-day workshops that waste your leadership’s valuable time and result in an inward-looking “positioning by committee.” I take a journalistic approach that draws on competitive intelligence, customer research, and executive interviews to hone in on an overarching story that captures your unique value and vision.

“Dan is a wizard. He is a pleasure to work with and is able to magically translate complex concepts into a compelling narrative that wins the hearts and minds of customers.”

Ruth Zive, CMO, LivePerson

“You may not know that you need a strategic storyteller until you meet Dan. Dan is a master of developing a clear brand narrative and then ensuring it’s implemented consistently across teams and your business.”

Warren Levitan, Cofounder and CEO, Smooch (acquired by Zendesk)

“Dan is uniquely talented, combining marketing knowledge with a heavy journalism background, and puts those talents to use in a thoroughly modern way.”

Arjun Basu, SVP Product, Spafax (a WPP agency)

“In a matter of weeks, Dan helped us clarify our positioning, elevate our messaging, and then translate it to our sales deck, all while carefully ensuring buy-in from key stakeholders. I would recommend his unique and powerful approach to any growth stage CEO.”

Charles Assaf, CEO, Novisto

Let’s write the next chapter of your business together

Are you a story-driven CEO or revenue leader? Book a call with me today and let’s find your storyline.